katchy
2022 // ART DIRECTION, BRANDING, AMAZON PDP
key projects
Brand Refresh
Amazon Listing
Amazon Storefront
roles
Sr. Art Director: Leah Patel
Graphic Designer: Jackie Williams
Copywriter: Mark Hoban
context
As a $25M brand and one of Thrasio’s best-selling products, Katchy faced losing SERP rank and Amazon's Best Seller Badge due to an influx of competition. With inconsistent messaging and dated branding, we needed to make creative updates that promised fast conversion improvements to help fend off competitors.
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