new me yoga mats

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In the very saturated yoga mats market, NewMe was failing to stand out against competitors. The brand offered a unique selling point with pose diagrams on the mat, but the existing Amazon listings failed to fully explain the benefits and as a result, the mats were suffering from declining conversion rates. An update to the branding and Amazon listing was crucial to stop the decline and turn around NewMe sales.

Amazon’s Choice badge • #1 in Pilates Floor Mats • Over 6,500 reviews